Proposal - Internal - 2026-05-19

Bonus design - two tracks

One revenue-curve for the portfolio AMs (Ralph, Mitchell, Daniel). One per-quote rate for the partnership lead (Joris). No partner-count modifier. No WoCo line. Clean numbers Lara can sign off.

Track A

Portfolio AMs - Ralph, Mitchell, Daniel

3% of all revenue above EUR 200.000 ex VAT. Linear, no ceiling. Below floor: zero.

no bonus zone EUR 200k floor EUR 10k = realistic ceiling 0 100k 200k 300k 400k 500k Revenue generated per AM (EUR, ex VAT) 0 EUR 2k EUR 4k EUR 6k EUR 8k EUR 10k Bonus payout (EUR) 220k -> EUR 600 250k -> EUR 1.500 300k -> EUR 3.000 400k -> EUR 6.000 533k -> EUR 10.000 (top)
3% above EUR 200k (linear, no ceiling) EUR 200k floor (per-AM revisable) No-bonus zone

Allocation

AM Floor Rate Portfolio rule
Ralph Peper
B2B AM, founding installer book
EUR 200k * 3% Keeps the partners he brought in. No foot-shooting on his own book.
Mitchell
New Partner Lead Manager
EUR 200k * 3% Allocated enough volume that he isn't under-rated vs Ralph.
Daniel Mens
Business Customers (WoCos, DXL, big partners)
EUR 200k * 3% Big partners route to Daniel as a portfolio rule. WoCo deals count as normal revenue. D2C revenue at 50% weight (below).

* Per-AM floor revisable by Rick before EOW. The shape stays one shape.

50%
of direct-to-consumer revenue counts toward Daniel's EUR 200k floor and 3% payout. The other 50% stays with the consumer AM. Net effect: the same euro never gets paid at full rate twice.
Track B

Partnership lead - Joris Boer

Different work, different unit. Per accepted quote, not portfolio revenue. Floor + B2B target % so we don't pay for low effort.

Rate
EUR 1 / quote
Per accepted quote (not per lead). VEH converts ~40% lead -> quote. Per-sale is the right unit - it captures effort, not noise.
Floor (proposed)
200 / year
First 200 accepted quotes/year don't pay - that's roughly what VEH delivers passively without Joris pushing. Above 200: EUR 1 each. Leads come from more than VEH, but the floor anchors on the channel he doesn't have to work for.
B2B target
25% -> 50%
Sized to the time we think Joris spends on this. Start at 25%, grow to 50% as the channel matures.
Start: 25% Grow to: 50%

Echoes the Apr 29-30 DM thread: Jorge proposed EUR 0,50 / lead; Rick countered with per-sale because lead quality varies wildly (small partners low, VEH very high); Jorge agreed on EUR 1 / accepted quote with a floor. This locks that in.

Floor logic: VEH alone, without Joris doing anything either way, lands roughly at 200 accepted quotes/year. So that's the floor. Anything above is the leads he actually has to work for - other partnerships, growing the VEH funnel, new channels.

Indicative payout: VEH passive only (~200 quotes) -> EUR 0. Working it (~400 quotes) -> EUR 200. Strong year (~700 quotes) -> EUR 500. Big year (~1.200 quotes) -> EUR 1.000. Paid quarterly in arrears. No ceiling. Floor revisable after first full quarter.

No separate bonus lines

Two things that fold into the main tracks instead of getting their own line.

No separate line

WoCo deals (Daniel)

WoCo (woningcorporatie) revenue counts as normal Track A revenue. One number, one curve. Daniel still owns the channel as a portfolio rule.

No separate line

Partner-count or onboarding-count modifier

Growth in portfolio size is rewarded naturally: more partners -> more revenue -> more bonus. A second metric adds noise and gaming surface.